prikaz prve stranice dokumenta UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O.
  Download
PDF 1.89 MB
master's thesis
UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O.
Diplomski rad
2018. urn:nbn:hr:124:064847
Biočina, Ante
University of Split
Faculty of economics Split

Cite this document

Biočina, A. (2018). UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:064847

Biočina, Ante. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:064847

Biočina, Ante. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:064847

Biočina, A. (2018). 'UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:064847

Biočina A. UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:124:064847

A. Biočina, "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:064847

Metadata
TitleUTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA BRODOMETALURGIJA D.O.O. : Diplomski rad
AuthorAnte Biočina
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društvenu odgovornost poduzeća možemo definirati kao koncept prema kojem poduzeće na dobrovoljnom principu integrira brigu o društvenim pitanjima i zaštiti okoliša u svoje poslovne aktivnosti i odnose s dionicima: vlasnicima, dioničarima, zaposlenicima, potrošačima, dobavljačima, vladom, medijima i širom javnošću. Ovu suvremenu poslovnu praksu primjenjuje sve veći broj poduzeća u EU i širom svijeta. U republici Hrvatskoj ovaj koncept, iako relativno nov, nailazi na sve veće zanimanje javnosti i... More poduzeća. Strategije društveno odgovornog poslovanja postaju sve više popularne iz razloga što poduzeće koje implementira strategije DOP-a u svoje poslovanje postiže određenu konkurentsku prednost u odnosu na ostala poduzeća na tržištu. Da bi poduzeće bilo društveno odgovorno mora posjedovati ove četiri odgovornosti: ekonomske odgovornosti – biti profitabilan; zakonske odgovornosti – poštivati zakon; etičke odgovornosti – biti etičan; filantropske odgovornosti – budi dobar građanin. Temeljni cilj ovog istraživanja je utvrditi razinu primjene koncepta društvene odgovornosti u poduzeću ''Brodometalurgija d.o.o.'' te ispitati kako primjena DOP-a utječe na konkurentsku prednost navedenog poduzeća. Empirijsko istraživanje je provedeno anketnim upitnikom na uzorku od 35 ispitanika te obrađeno statističkim programom SPSS. Rezultati istraživanja pokazali su da se ni jedna hipoteza ne može u potpunosti prihvatiti, ali također i da postoji pozitivna veza između DOP-a i konkurentske prednosti. Less
Abstract (english)
Corporate social responsibillity can be defined as a concept in which company on a voluntarily basis integrates care for social questions and environmental issues in their business activities and according to relations with all the entities: owners, shareholders, employees, consumers, suppliers, government, media and public in general. This modern business practice is applied in more and more companies throughout EU and the world. In the Republic of Croatia this concept, although relatively... More new, gains more interest of public and companies. Strategies of CSR are getting more popular every day because companies that implement strategies of CSR in their business activities achieve competitive advantage in relation to their competitors on the market. In order for company to behave social responsible, one must possess these four responsibillities: economic responsibillity – to be profitable; legal responsibillity – to obey law; ethical responsibillity – To be ethical; filantropic responsibillity – to be good citizen. The main goal of this research is to establish the level of application of concept of social responsibillity in company ''Brodometalurgija Ltd'' and to test how application of CSR affects competitive advantage of this company. Empirical research was carried out with questionairre with sample of 35 employees, and processed with statistical software SPSS. The results showed that none of set hypothesis can't be fully accepted, but also that there is positive correlation between corporate social responsibillity and competitive advantage. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:064847
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-08 07:49:55
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.