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master's thesis
PRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA"
Završni rad
2018. urn:nbn:hr:124:560903
Sitar, Marko
University of Split
Faculty of economics Split

Cite this document

Sitar, M. (2018). PRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA" : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:560903

Sitar, Marko. "PRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA" : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:560903

Sitar, Marko. "PRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA" : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:560903

Sitar, M. (2018). 'PRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA" : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:560903

Sitar M. PRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA" : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:124:560903

M. Sitar, "PRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA" : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:560903

Metadata
TitlePRIMJENA NAČELA ZELENOG MARKETINGA U POSLOVANJU HOTELSKOG PODUZEĆA "KORČULA" : Završni rad
AuthorMarko Sitar
MentorLjiljana Najev Čačija (mentor)
MBZ: 344153
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Zeleni marketing je koncept poslovanja koji putem marketinških aktivnosti utječe na zadovoljavanje potreba i želja segmenta ekološki odgovornih potrošača. Ovaj koncept marketinga javio se kao odgovor na potrebu za očuvanjem okoliša. U turizmu je očuvanje okoliša osobito naglašeno kroz održivi razvoj turizma iz razloga što i sam turizam ovisi o okolišu. Cilj ovog rada je prikazati primjenu načela zelenog marketinga u poslovanju Hotelskog turističkog poduzeća ''Korčula''. Za usporedbu su korišteni dostupni podatci poduzeća Solaris d.d. te je napravljena komparativna analiza elemenata zelenog marketinga. Provedenim istraživanjem utvrđeno je da HTP Korčula ulaže tek neznatne napore u zeleni marketing.
Abstract (english)
Green marketing is a business concept that, through marketing activities, affects the needs and wishes of a segment of environmentally responsible consumers. This marketing concept came in response to the need to preserve the environment. Environmental conservation is particularly emphasized in tourism through the sustainable development of tourism because tourism itself depends on the environment. The aim of this paper is to present the application of the principle of green marketing in the hotel business hotel "Korčula". The available data of Solaris d.d was used for comparison and a comparative analysis of the elements of green marketing was made. The research conducted has shown that HTP Korcula is investing only a small amount of effort in green marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:560903
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-20 12:14:21