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undergraduate thesis
TRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA
Završni rad
2018. urn:nbn:hr:124:483062
Prižmić, Julio
University of Split
Faculty of economics Split

Cite this document

Prižmić, J. (2018). TRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:483062

Prižmić, Julio. "TRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:483062

Prižmić, Julio. "TRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:483062

Prižmić, J. (2018). 'TRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:483062

Prižmić J. TRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:483062

J. Prižmić, "TRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:483062

Metadata
TitleTRŽIŠNO POZICIONIRANJE PUTNIČKE AGENCIJE KALETA : Završni rad
AuthorJulio Prižmić
MentorDaša Draganić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U temi ovog rada, tržišno pozicioniranje putničke agencije Kaleta, se prikazao i objasnio proces tržišnog pozicioniranja i njegovu svrhu i mjesto u marketingu. U istraživanju se koristile metode analize i sinteze, dedukcije i indukcije, komparativne metode te metoda klasifikacije uz stalan protok informacija i podataka od strane vlasnika i djelatnika putničke agencije Kaleta. Rezultat ovog završnog rada je razumijevanje procesa tržišnog pozicioniranje te njegove važne uloge u marketingu kroz poslovni slučaj putničke agencije Kaleta u kojemu se prikazali ciljni segmenti potrošača, analiza marketinškog miksa i konkurencije te analizirala pozicija na tržištu i strategije pozicioniranja koja je putnička agencija provela i dali ocjenu i preporuku za daljnje pozicioniranje. Zadnji i posljednji dio ovog rada je zaključak u kojemu su se sažeto iznijele sve bitne informacije i podaci o ovoj bitnoj temi te se dao autorov osobni uvid u razloge zašto je putnička Kaleta tu gdje jest na tržištu turizma na otoku Korčuli i zašto će tu i dalje održavati svoju poziciju tržišnog lidera.
Abstract (english)
In the subject of this paper, the market positioning of Kaleta travel agency, is presented and explained the process of market positioning and its purpose and place in marketing. The study uses methods of analysis and synthesis, deduction and induction, comparative methods and classification methods with a constant flow of information and data from the owners and employees of Kaleta travel agencies. The result of this final paper is an understanding of the process of market positioning and its important role in marketing through the Kaleta travel agency's business case, where the target consumer segments is indentified, marketing mix and competition analysis are presented and where market position is analyzed with position strategy that the travel agency conducted, while leaving a rating and a recommendation for further positioning. The last part of this paper is a conclusion summarizing all the relevant information and data on this important topic and giving the author an insight into the reasons why Kaleta travel agency is where she is on the tourism market on the island of Korcula and why it will continue to maintain its position of the market leader.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:483062
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-11-20 17:18:35