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master's thesis
UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o.
Diplomski rad
2018. urn:nbn:hr:124:380683
Katić, Nikolina
University of Split
Faculty of economics Split

Cite this document

Katić, N. (2018). UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o. : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:380683

Katić, Nikolina. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:380683

Katić, Nikolina. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o. : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:380683

Katić, N. (2018). 'UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o. : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:380683

Katić N. UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o. : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:380683

N. Katić, "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o. : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:380683

Metadata
TitleUTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST PODUZEĆA KATIĆ BAU d.o.o. : Diplomski rad
AuthorNikolina Katić
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje koncept je koji se sve više koristi u poslovanju. DOP naglasak stavlja na zaštitu okoliša i održivo poslovanje, ali vrlo važan dio koncepta je i briga za zaposlenike, budući su zadovoljni zaposlenici produktivniji. Konkurentska prednost znači proizvesti veću vrijednost od konkurenata. Ovo istraživanje je pokazalo kako postoji međuovisnost između društveno odgovornog poslovanja i konkurentske prednosti. Istraživanje se provelo na primjeru tvrtke Katić bau d.o.o., a rezultati istraživanja su pokazali da društveno odgovorno poslovanje utječe na konkurentsku prednost poduzeća, posebno društvena odgovornost u segmentu ljudskih resursa.
Abstract (english)
Corporate socially responsible is the concept that is increasingly in companies worldwide. Corporate social responsibility emphasizes the importance of environmental protection, but a very important part of the concept is care for employees: if employees are happy and satisfied, they work more productive. Competitive advantage means producing greater value than competitors. There is evidence that there is a connection between corporate social responsibility and competitive advantages. The research is carried out on the example case of Katić bau d.o.o. where research results have shown that corporate social responsibility affects competitive advantage, whereas social responsibility towards employees is particularly important for achieving competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:380683
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-07 10:23:55