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undergraduate thesis
DISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O.
Završni rad
2019. urn:nbn:hr:124:899581
Stojanović, Ivana
University of Split
Faculty of economics Split

Cite this document

Stojanović, I. (2019). DISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:899581

Stojanović, Ivana. "DISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:899581

Stojanović, Ivana. "DISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2019. https://urn.nsk.hr/urn:nbn:hr:124:899581

Stojanović, I. (2019). 'DISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:899581

Stojanović I. DISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2019 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:899581

I. Stojanović, "DISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:124:899581

Metadata
TitleDISTRIBUCIJSKI KANALI PODUZEĆA STANIĆ D.O.O. : Završni rad
AuthorIvana Stojanović
MentorMario Pepur (mentor)
MBZ: 274245
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2019-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Organizacija distribucijskih kanala predstavlja ključan korak u ostvarivanju profitabilnosti poduzeća. Poduzeće na raspolaganju ima više distribucijskih kanala, koji se oblikuju i organiziraju prema potrebama poduzeća. Kako bi se sirovine i finalni proizvodi isporučili na željena mjesta i u željeno vrijeme koristi se fizička distribucija. Razvojem tehnologije došlo je do zasićenja tradicionalnim formama, te se društvo okreće elektroničkoj distribuciji koristeći različite elektroničke uređaje. Uzimajući u obzir broj kupaca i količinu kupnje, marketinški kanali se promatraju s aspekta krajnje i poslovne potrošnje. Roba se od proizvođača do potrošača može kretati izravnim i neizravnim kanalima. Kako bi poduzeće ostvarilo uspješno poslovanje, nužno je napraviti detaljnu analizu distribucijskih kanala. U empirijskom dijelu razrađeni su distribucjski kanali poduzeća Stanić d.o.o.
Abstract (english)
The organization of distribution channels is a key step in achieving a company's profitability. The company has several distribution channels at its disposal, which are designed and organized according to the needs of the company. Physical distribution is used to deliver raw materials and final products to the desired locations and at the desired time. With the development of technology, there has been a saturation of traditional forms. Society is turning to electronic distribution using various electronic devices. Considering the number of customers and the number of purchases, marketing channels are viewed from final and business consumption. Goods can move from producer to consumer through direct and indirect channels. It is necessary to do a thorough analysis of distribution channels to make successful results. In the empirical part, detailed distribution channels of the company Stanić d.o.o. are described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:899581
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-11 10:47:30