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undergraduate thesis
DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA
završni rad
2020. urn:nbn:hr:124:445062
Džolić, Anđela
University of Split
Faculty of economics Split

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Džolić, A. (2020). DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:445062

Džolić, Anđela. "DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:445062

Džolić, Anđela. "DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:445062

Džolić, A. (2020). 'DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:445062

Džolić A. DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:445062

A. Džolić, "DIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:445062

Metadata
TitleDIGITALNI MARKETING – PRIMJER HRVATSKOG TELEKOMA : završni rad
AuthorAnđela Džolić
MentorDaša Dragnić (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog rada je pojam digitalnog marketinga na primjeru Hrvatskog Telekoma. U teorijskom dijelu rada objašnjen je pojam digitalnog marketinga, te povezanih pojmova. Također, opisan je razvoj digitalnog marketinga te njegovi četiri najkorištenija oblika. Objasnjene su i glave razlike između digitalnog i tradicionalnog marketinga. Razvojem novih tehnologija, ponajviše interneta, marketing je prošao kroz proces prilagodbe. Razvoj komunikacijskih alata i kanala omogućio je dopiranje do ciljanih potrošača uz minimalna ulaganja resursa. Promocija putem interneta postala je dominantan oblik dopiranja do potencijalnih korisnika. Hrvatski Telekom je dobar primjer korištenja marketinga društvenih mreža, e-mail marketinga i mobilnog marketinga u svom poslovanju. Fokus je na potrošaču i njegovom iskustvu.
Abstract (english)
The topic of this paper is the term of digital marketing, using the example of „Hrvatski Telekom“. The theoretical part explains the term of digital marketing and of the related terms. Development of digital marketing is describer as well as four most used types of digital marketing. The main differences between traditional marekting and digital marketing are explained. With the development of new technologies, especialle the Internet, marketing has adapted. The development of communication tools has allowed reaching targeted groups with minimum resource invesment. Internet promotion is becoming a dominant form of reaching to targeted groups. „Hrvatski Telekom“ is a good example of using social media marketing, e-mail marketing and mobile marketing in their business. The mail focus is on the consumer and on the experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:445062
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-09 10:48:26