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undergraduate thesis
PROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA
Završni rad
2020. urn:nbn:hr:124:934131
Stjepić, Dora
University of Split
Faculty of economics Split

Cite this document

Stjepić, D. (2020). PROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:934131

Stjepić, Dora. "PROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:934131

Stjepić, Dora. "PROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:934131

Stjepić, D. (2020). 'PROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:934131

Stjepić D. PROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:124:934131

D. Stjepić, "PROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:934131

Metadata
TitlePROMICANJE OSOBNOG BRENDA PUTEM DRUŠTVENIH MREŽA : Završni rad
AuthorDora Stjepić
MentorBiljana Crnjak-Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu se promatralo kako pojedinci percipiraju osobni brend na društvenim mrežama. U današnje doba brzog razvoja tehnologija i bezbrojnih aplikacija, sve je veći utjecaj na odluke poslodavca o zapošljavanju pojedinca ovisno o njegovom profilu na društvenim mrežama kao što su Facebook, Instagram, Twitter, LinkedIn i dr. Društvene mreže su omogućile stvaranju nove vrste posla, a to je influencer. Influenceri su osobe koje zarađuju na promociji proizvoda određenih marki, a da to postignu potrebno je imati dobro izgrađen pozitivan osobni brend. Empirijskim istraživanje se pokušalo utvrditi pomažu li društvene mreže kod stvaranja poslovnih prilika, poslovnih veza kao i ulogu osobnog brenda u tome, te se došlo do zaključka kako je osobni brend iznimno važan za dobivanje poslova, kao i kod stvaranja poslovnih veza.
Abstract (english)
This paper looked at how individuals perceive a personal brand on social media. In the age of rapid technology development and countless applications, it increasingly affects an employer's decisions to hire an individual depending on his social profile on social media such as Facebook, Instagram, Twitter, LinkedIn, etc. Social media has enabled the creation of a new kind of work, which is the influencer. Influencers are people who make money by promoting products of certain brands and to achieve this, it is necessary to have a well-established positive personal brand. Empirical research has tried to determine whether social media helps with work opportunities, business connections and what is the role of the personal brand in it, also it could be concluded that the personal brand is extremely important for getting jobs, as well as creating business connections.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:934131
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-22 12:30:44