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master's thesis
UTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA
Diplomski rad
2020. urn:nbn:hr:124:848921
Božičević, Sanja
University of Split
Faculty of economics Split

Cite this document

Božičević, S. (2020). UTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:848921

Božičević, Sanja. "UTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:848921

Božičević, Sanja. "UTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:848921

Božičević, S. (2020). 'UTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:848921

Božičević S. UTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:124:848921

S. Božičević, "UTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:848921

Metadata
TitleUTJECAJ VIZUALNOG MERCHANDISINGA NA NEPLANIRANU KUPOVINU U MALOPRODAJNIM LANCIMA : Diplomski rad
AuthorSanja Božičević
MentorBiljana Crnjak Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Krajnji cilj svakog poduzeća je postići poslovni uspjeh. Vizualnim merchandising-om postiže se povećanje prodaje, odnosno cilj je pridobivanje i zadržavanje kupaca. Voditelji maloprodajnih objekata postali su svjesni utjecaja vizualnog merchandisinga, te ga sve više koriste kako bi osigurali poslovni uspjeh, te neki od njih čak unajmljuju profesionalne osobe za taj zadatak. Nalazi mnogih autora potvrdili su da vizualni merchandising služi kao pomoć kupcu prilikom donošenja odluke o kupovini, to jest kako on potiče neplaniranu kupovinu. Uz prethodno razmotrene elemente vizualnog merchandisinga, odnosno promotivne oznake, raspored unutar prodavaonice, cjenovne oznake i način izlaganja proizvoda, može se zaključiti kako u maloprodajnim objektima u Splitsko-dalmatinskoj županiji postoji značajna povezanost s impulzivnim kupovnim ponašanjem potrošača.
Abstract (english)
The ultimate goal of every business is to achieve business success. Visual merchandising achieves an increase sales, and the goal is to gain and retain customers. Retail managers have become aware of the impact of visual merchandising, and are increasingly using it to ensure business success, and some of them even hire professionals for the task. The findings of many authors have confirmed that visual merchandising serves to assist the buyer in making a purchase decision, that is, how he encourages unplanned purchases. In addition to the previously discussed elements of visual merchandising; promotional labels, layout of the store, price labels and display of products, it can be concluded that in retail stores in Splitsko-dalmatinska County there is a significant relationship with impulsive consumer buying behavior.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:848921
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-06 20:17:19