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undergraduate thesis
MARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE”
Završni rad
2021. urn:nbn:hr:124:210812
Tiozzo, Marta
University of Split
Faculty of economics Split

Cite this document

Tiozzo, M. (2021). MARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE” : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:210812

Tiozzo, Marta. "MARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE” : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:210812

Tiozzo, Marta. "MARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE” : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:210812

Tiozzo, M. (2021). 'MARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE” : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:210812

Tiozzo M. MARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE” : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:210812

M. Tiozzo, "MARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE” : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:210812

Metadata
TitleMARKETING KULTURNOG TURIZMA NA PRIMJERU “KORČULANSKE MOREŠKE” : Završni rad
AuthorMarta Tiozzo
MentorBiljana Crnjak-Karanović (mentor)
MBZ: 115860
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osnovni principi i temelji marketinga su orijentiranost prema potrošaču te razumijevanje i istraživanje potreba i želja ciljne grupe. Kulturni turizam je oblik turizma gdje svakodnevno raste ponuda i potražnja te je ključno osigurati kvalitetnu ponudu kako bi se doprinijelo rastu i razvoju određenoj destinaciji. U današnje vrijeme, sve više destinacija nastoji razvijati kulturni turizam zbog porasta potražnje turista koji se žele upoznati sa lokalnim stanovništvom i kulturom. Kulturni turizam... More doprinosi zaštiti kulturno-povijesne baštine ili kulturne tradicije. Njegov razvoj je posebno značajan za one destinacije koje nisu toliko prepoznatljive na tržištu ili nemaju dovoljno prepoznatljiv image. Otok Korčula bogata je kulturnom baštinom te ima izvrsne predispozicije za daljnji razvoj kulturnog turizma. Postoji velik broj događanja u Hrvatskoj koji u svijetu privlače različite skupine turista svojom atraktivnošću i prepoznatljivošću. Jedan od tih je i korčulanska Moreška-simbol otoka Korčule koji je skupa sa starom gradskom jezgrom Korčule kandidatori na listi svjetske kulturne baštine UNESCO. Organizacijom i nastupom korčulanske Moreške svake godine se ostvaruje bolji imidž i promocija otoka. To je jedan od najznačajnijih događaja na otoku te predstavlja otok kao destinaciju sačuvane kulture i tradicije koja se mora posjetiti. Less
Abstract (english)
The basic principles and foundations of marketing are customer orientation and understanding, as well as conducting research target group's needs and preferences. Cultural tourism is a type of tourism where supply and demand grow daily and it is crucial to ensure quality supply in order to contribute to the growth and development of a particular destination. Nowadays, more and more destinations are turning to developing their resources on cultural tourism due to the growing demand of... More tourists who want to get to know the local population and culture. Cultural tourism contributes to the protection of cultural and historical heritage or cultural traditions. Development of cultural tourism is especially important for those destinations that are not so recognizable in the market or do not have a sufficiently developed image. The island of Korcula is rich in cultural heritage and has excellent predispositions for further development of cultural tourism. There are a large number of events in Croatia that attract different groups of tourists around the world with their attractiveness and recognizability. One of these is the Korcula Moreska-symbol of the island of Korcula, which together with the old town of Korcula are candidates on the UNESCO World Heritage List. The organization and performance of the Korcula Moreska every year creates a better image and promotion of the island. It is one of the most significant events on the island and represents the island as a destination of preserved culture and tradition that must be visited. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:210812
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-27 13:30:28
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