This paper presents a marketing strategy for Šolta Island Tourist Board. It is good to develop a strategy that includes defining of long-term goals and establishes guidelines for their realization. Marketing strategy is an opportunity for all the stakeholders to realize long-term marketing goals as well as their possibility for realization by using available resources. It is necessary to take an extensive and comprehensive analysis of internal and external conditions in order to set the correct assumptions for strategy. Once when all the strengths, weaknesses, opportunities and threats are isolated it is possible to start developing the strategy. In this particular case study marketing strategy for Šolta Island Tourist Bord is given through the strategy for development of tourism in Island of Šolta. In the end of this paper all the activities that can be done by Šolta Island Tourist Board in order to realize strategic goals are defined. It is very important to develop sports, recreational and adrenaline tourism. Also better promotion of cultural and historical resources in the island is necessary. Further strengthening and development of nautical tourism is also recommended because nautical tourism is currently the most promising tourism sector in Šolta. In this strategy are given recommendations for sustainable development of tourism on the island, kind of tourism that keeps up with its capacity. Along with the development of tourism activities should be developed all those activities in which tourism relies on. It is important to improve the quality of life on the island in order of demographic structure improvement , beacuse people are one of the main resources for the development of both tourism and the island in general.