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undergraduate thesis
MARKETING U TRGOVANJU UMJETNIČKIM DJELIMA
završni rad
2016. urn:nbn:hr:124:374042
Batalić, Mihaela
University of Split
Faculty of economics Split

Cite this document

Batalić, M. (2016). MARKETING U TRGOVANJU UMJETNIČKIM DJELIMA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:374042

Batalić, Mihaela. "MARKETING U TRGOVANJU UMJETNIČKIM DJELIMA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:374042

Batalić, Mihaela. "MARKETING U TRGOVANJU UMJETNIČKIM DJELIMA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:374042

Batalić, M. (2016). 'MARKETING U TRGOVANJU UMJETNIČKIM DJELIMA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:374042

Batalić M. MARKETING U TRGOVANJU UMJETNIČKIM DJELIMA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:374042

M. Batalić, "MARKETING U TRGOVANJU UMJETNIČKIM DJELIMA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:374042

Metadata
TitleMARKETING U TRGOVANJU UMJETNIČKIM DJELIMA : završni rad
AuthorMihaela Batalić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog završnog rada je ukazati na mogućnosti koje nudi marketing i važnost upotrebljavanja marketinških funkcija u poslovanju, posebno u trgovanju umjetničkim djelima. Uspoređena je umjetnička galerija sa slobodnim umjetnikom te su uspoređena njihova marketinška iskustva koja su donekle nedostatna. Stoga je nužno da umjetnici i ustanove ovakvog tipa krenu s primjenom marketinga u razne svrhe kako bi skrenuli pozornost na sebe. Također je zadatak privući veću posjećenost i zainteresiranost, te pospješiti trgovinu.
Abstract (english)
The aim of this final work is to point out the opportunities offered by marketing and the importance of using marketing functions in business, particularly in trading with works of art. Art gallery and a free artist have been compared by their marketing experiences that are in some way insufficient. It is necessary for artists and institutions of this type, to applicate the marketing in a variety of purposes in order to draw attention to themself. Also, task is to attract more visitors and interested people, and facilitate trade.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:374042
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-02 14:03:35