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graduate thesis
Metode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d.
2024. urn:nbn:hr:124:122429
Markulin, Ivana
University of Split
Faculty of economics Split

Cite this document

Markulin, I. (2024). Metode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d. (Graduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:122429

Markulin, Ivana. "Metode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d.." Graduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:122429

Markulin, Ivana. "Metode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d.." Graduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:122429

Markulin, I. (2024). 'Metode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d.', Graduate thesis, University of Split, Faculty of economics Split, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:124:122429

Markulin I. Metode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d. [Graduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:124:122429

I. Markulin, "Metode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d.", Graduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:122429

Metadata
TitleMetode širenja poduzeća na međunarodna tržišta na primjeru AD Plastik d.d.
Title (english)Methods of company expansion to international markets on the example of AD Plastic
AuthorIvana Markulin
MentorSandra Pepur (mentor)
MBZ: 27483
Committee memberJosip Visković (član povjerenstva)
MBZ: 293632
Committee memberDražen Derado (član povjerenstva)
MBZ: 220965
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
International Economics
Abstract
U uvjetima globalizacije, međunarodno poslovanje neizostavan je dio ekonomije svake države. Prema tome, poduzeća nisu ograničena svoje poslovanje provoditi samo unutar svoje zemlje, već svoje poslovanje šire na druge države. Temeljni razlog zbog kojega poduzeća šire svoje poslovanje je raspoloživost resursa koji su potrebni za proizvodnju dobara. Prije odluke o širenju poslovanja nužno je istražiti potencijalne rizike, sposobnog poduzeća da zadovolji potrebe stranog tržišta, analizirati ... More potražnju te pronaći adekvatne poslovne partnere. Poduzećima je na raspolaganju nekoliko metoda kojima mogu širiti svoje poslovanje, a odabir metode ovisni o mogućnostima i preferencijama svakoga poduzeća. Metode kojima poduzeća mogu širiti svoje poslovanje na međunarodna tržišta jesu: izvoz, licenciranje, leasing, franchising, izravna strana ulaganja te zajednička ulaganja. Svaka od ovih metoda nosi različitu razinu rizika, kontrole poslovanja, dostupnosti resursa i fleksibilnosti. AD Plastik Grupa svoje poslovanje na međunarodnim tržištima širi kroz izvoz, akvizicije, izravna strana ulaganja te zajedničke poduhvate. Analizom financijskih izvještaja utvrđeno je kako je svako širenje poslovanja pridonijelo ostvarivanju boljih poslovnih rezultata. međunarodno poslovanje, metode širenja, AD Plastik Grupa Less
Abstract (english)
In the conditions of globalization, international business is an indispensable part of the economy of every country. Therefore, companies are not limited to conduct their business only within their own country but expand their business to other countries. The fundamental reason why companies expand their operations is the availability of resources that are needed to produce goods. Before deciding on business expansion, it is necessary to investigate potential risks, the ability of the ... More company to meet the needs of the foreign market, analyse the demand and find adequate business partners. Companies have at their disposal several methods by which they can expand their business, and the choice of method depends on the possibilities and preferences of each company. The methods by which companies can expand their operations on international markets are export, licensing, leasing, franchising, direct foreign investment and joint investments. Each of these methods carries a different level of risk, business control, resource availability and flexibility. AD Plastik Grupa expands its operations on international markets through exports, acquisitions, direct foreign investments and joint ventures. The analysis of financial statements has determined that every expansion of the business contributed to the achievement of better business results. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:122429
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Tax management, Accounting
Course: Tax management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije (magistar ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-04-29 19:57:11
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