prikaz prve stranice dokumenta Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
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Scientific paper - Original scientific paper
Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
Economic research - Ekonomska istraživanja, 29 (2016), 1; 1091-1108. https://doi.org/10.1080/1331677X.2016.1211949
Šerić, Maja; Gil Saura, Irene; Garbin Praničević, Daniela

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Šerić, M., Gil Saura, I. & Garbin Praničević, D. (2016). Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries. Economic research - Ekonomska istraživanja, 29. (1), 1091-1108. doi: 10.1080/1331677X.2016.1211949

Šerić, Maja, et al. "Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries." Economic research - Ekonomska istraživanja, vol. 29, no. 1, 2016, pp. 1091-1108. https://doi.org/10.1080/1331677X.2016.1211949

Šerić, Maja, Irene Gil Saura and Daniela Garbin Praničević. "Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries." Economic research - Ekonomska istraživanja 29, no. 1 (2016): 1091-1108. https://doi.org/10.1080/1331677X.2016.1211949

Šerić, M., Gil Saura, I. and Garbin Praničević, D. (2016) 'Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries', Economic research - Ekonomska istraživanja, 29(1), pp. 1091-1108. doi: 10.1080/1331677X.2016.1211949

Šerić M, Gil Saura I, Garbin Praničević D. Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries. Economic research - Ekonomska istraživanja [Internet]. 2016 [cited 2024 November 27];29(1):1091-1108. doi: 10.1080/1331677X.2016.1211949

M. Šerić, I. Gil Saura and D. Garbin Praničević, "Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries", Economic research - Ekonomska istraživanja, vol. 29, no. 1, pp. 1091-1108, 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:124:629949. [Accessed: 27 November 2024]

Metadata
Title (english)Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
AuthorMaja Šerić https://orcid.org/0000-0002-7799-2592
AuthorIrene Gil Saura
AuthorDaniela Garbin Praničević https://orcid.org/0000-0002-9341-7598
Author's institutionUniversity of Split
Faculty of economics Split
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract (english)
The goal of this research is to examine customers′ perceptions of the latest technology solutions and marketing communications within the hotel context in two Mediterranean countries – Croatia and Italy. In particular, hotel guests of four- and five-star hotels located in these countries participated in the research. Firstly, guest perceptions of advanced Information and Communication Technology (ICT) and communication consistency are analysed and compared in Croatian and Italian hotels. Secondly, the impact of ICT on communication consistency is tested in both studies. The findings show that the level of customer perceptions of communication consistency is relatively high in both countries, while the perception of technology is moderate. The influence of ICT on communication consistency is also corroborated. The findings of this study have important implications for marketing managers who deal with increasingly demanding consumers in the current digital environment.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEconomic research - Ekonomska istraživanja
Numberingvol. 29, no. 1, pp. 1091-1108
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2016.1211949
URN:NBNurn:nbn:hr:124:629949
Publication2016
Document URLhttps://hrcak.srce.hr/171790
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-23 11:06:16