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undergraduate thesis
DRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA
završni rad
2016. urn:nbn:hr:124:640192
Terze, Dani
University of Split
Faculty of economics Split

Cite this document

Terze, D. (2016). DRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:640192

Terze, Dani. "DRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:640192

Terze, Dani. "DRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:640192

Terze, D. (2016). 'DRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:640192

Terze D. DRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:640192

D. Terze, "DRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:640192

Metadata
TitleDRUŠTVENA ODGOVORNOST KAO IMPERATIV SUVREMENOG MENADŽMENTA : završni rad
AuthorDani Terze
MentorIvan Matić (mentor)
MBZ: 274414
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Danas postoji sve veći broj poduzeća koji promoviraju društveno odgovorno poslovanje, pri čemu poduzeća brinu o društvu u kojem obavljaju svoje poslovne aktivnosti. Razvoj ovakvog oblika poslovanja se može povezati sa konceptom okretanja prema potrošaču, te društva znanja pri čemu je uslijedila promjena shvaćanja uloge poduzeća u društvu te je došlo do osvješćivanja utjecaja koje velika poduzeća mogu ostvariti po društvo. Promatrajući Republiku Hrvatsku, postoji veći broj velikih poduzeća koja primjenjuju takav koncept u svom poslovanju: primjerice, Podravka d.d., Coca-Cola, Ericsson Nikola Tesla itd. To su poduzeća koja su u RH osvojila mnoge nagrade za primjenu društveno odgovornog poslovanja, čime daju primjer drugim poduzećima u svezi mnogih koristi koje i samo poduzeće ostvaruje pomažući razvoj društva ovim načinom poslovanja.
Abstract (english)
Number of firms which are promoting the concept of corporate social responsibility in their business activities in today’s time is rapidly growing. Development of this business form and business politics can be related to concept facing the customer needs and society of knowledge, thus causing the change in attitudes about the role of business firm in society and changing the attitudes about the impact that big businesses are influencing the environment. Looking at the case in Republic of Croatia, there’s big number of big businesses which applies the concept of corporate social responsibility in their business activity: Podravka d.d., Coca-Cola, Ericsson Nikola Tesla and similar. These are companies which has received plenty of prizes for this segment of business politics. By doing and promoting so, these companies are giving the example to other firms by showing the utilities that the firm can achieve for itself by helping the society development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:640192
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-04 10:05:19