With the advent of the Internet, electronic and digital technology, the company's business process has completely changed. Today, it is almost impossible to imagine any sphere of life without the Internet and its business, therefore marketing has also adapted to these conditions. Between the company and the customer, the Internet is a direct link, so companies reach the end customers through digital marketing. Although digital marketing is no longer such a new term, it is often lumped together with online and interactive marketing. Internet marketing means the use of the Internet and other digital and traditional methods in order to achieve marketing goals. We define interactive marketing as two-way marketing communication with the help of which the company has the opportunity to create a personal relationship with the consumer. Mushroom Cups Hrvatska is a company engaged in the sale of beverages (coffee with mushrooms). The headquarters of the company is in Solin, and it was founded in 2016. The Mushroom Cups Hrvatska company has recognized the numerous advantages provided by digital marketing tools. They mostly use social networks in marketing campaigns. Mushroom Cups uses social media advertising to build its brand and acquire new customers. Paid campaigns are set up according to the classic principle, so that different creations and descriptions are adapted to the potential customer. Mushroom Cups uses Facebook, Tik Tok, Instagram, Pinterest and Linkedin advertising. He also pays a lot of attention to affiliate marketing, creating viral videos, and website marketing.