DJ agencies, as entities within the event industry that primarily work with creative performers, encounter specific human resource management practices such as the potential for artist creative burnout and the need for the personal branding development of individuals alongside the agency's brand. Through interviews with DJs and an analysis of existing literature on human resource development within the event industry, it was established that passion for the industry, creativity, and opportunities for personal and professional growth are fundamental motivations for employment in this sector. Additionally, the research highlighted the importance of teamwork, excellent communication skills, and adaptability as key needs of businesses within the event industry. The analysis of retaining existing employees emphasized the importance of attractive working conditions, advancement opportunities, and support. The research underscored the challenges faced by DJs and suggested considering collaboration with other DJs or agencies as an alternative to independent work. This research provides a deeper understanding of human resource development within the event industry and offers recommendations for employers, DJs and researchers to enhance their practices and strategies within this sector.