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The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia
Management : Journal of Contemporary Management Issues, 28 (2023), 2; 27-41. https://doi.org/10.30924/mjcmi.28.2.3
Kuczewska, Joanna; Garbin Praničević, Daniela; Borowicz, Aleksandra; Talaja, Anita

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Kuczewska, J., Garbin Praničević, D., Borowicz, A. i Talaja, A. (2023). The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia. Management : Journal of Contemporary Management Issues, 28. (2), 27-41. doi: 10.30924/mjcmi.28.2.3

Kuczewska, Joanna, et al. "The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia." Management : Journal of Contemporary Management Issues, vol. 28, br. 2, 2023, str. 27-41. https://doi.org/10.30924/mjcmi.28.2.3

Kuczewska, Joanna, Daniela Garbin Praničević, Aleksandra Borowicz i Anita Talaja. "The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia." Management : Journal of Contemporary Management Issues 28, br. 2 (2023): 27-41. https://doi.org/10.30924/mjcmi.28.2.3

Kuczewska, J., et al. (2023) 'The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia', Management : Journal of Contemporary Management Issues, 28(2), str. 27-41. doi: 10.30924/mjcmi.28.2.3

Kuczewska J, Garbin Praničević D, Borowicz A, Talaja A. The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia. Management : Journal of Contemporary Management Issues [Internet]. 2023. [pristupljeno 26.07.2024.];28(2):27-41. doi: 10.30924/mjcmi.28.2.3

J. Kuczewska, D. Garbin Praničević, A. Borowicz i A. Talaja, "The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia", Management : Journal of Contemporary Management Issues, vol. 28, br. 2, str. 27-41, 2023. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:124:720894. [Citirano: 26.07.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:124:720894
Podaci o radu
Naslov (engleski)The digital transformation process in the small and medium enterprise (SME) sector in the era of the Covid-19 pandemic: A study in Poland and Croatia
AutorJoanna Kuczewska
AutorDaniela Garbin Praničević https://orcid.org/0000-0002-9341-7598
AutorAleksandra Borowicz
AutorAnita Talaja
Autorova ustanovaSveučilište u Splitu
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Poslovna informatika
Sažetak (engleski)
This paper aims to explore the extent to which the pandemic has forced SMEs to accelerate their digital transformation efforts to remain competitive and adapt to the changing business landscape. The focus is set on three key research questions: (i) How did digitalization manifest itself in SMEs before the pandemic outbreak? (ii) how did SMEs’ digital transformation evolve during the pandemic? and (iii) what business challenges do SMEs face in the post-COVID period due to the acceleration of digital transformation? For the empirical investigation, qualitative research methods are used as in-depth interviews in 10 SMEs in Poland (six) and Croatia (4). The main results emphasize three main findings. First, even before the pandemic, SMEs recognized and used various digital transformation technologies to improve their business processes and performance. Second, the development of digitalization processes in the observed SMEs during the pandemic was mainly driven by the need for remote work, e-commerce, virtual events, and automation of business relationships among all stakeholders. Third, the post-pandemic world confirms the need for SMEs to invest in cybersecurity, talent acquisition, infrastructure, customer engagement, and data privacy to remain competitive in the digital economy.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaManagement : Journal of Contemporary Management Issues
Brojčani podacivol. 28, br. 2, str. 27-41
p-ISSN1331-0194
e-ISSN1846-3363
DOIhttps://doi.org/10.30924/mjcmi.28.2.3
URN:NBNurn:nbn:hr:124:720894
Datum objave publikacije2023
URL dokumentahttps://hrcak.srce.hr/306421
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-07-23 11:08:55