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undergraduate thesis
Utjecaj online recenzija na kupovno ponašanje
2017. urn:nbn:hr:124:841833
Kovačević, Antea
University of Split
Faculty of economics Split

Cite this document

Kovačević, A. (2017). Utjecaj online recenzija na kupovno ponašanje (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:841833

Kovačević, Antea. "Utjecaj online recenzija na kupovno ponašanje." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:841833

Kovačević, Antea. "Utjecaj online recenzija na kupovno ponašanje." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:841833

Kovačević, A. (2017). 'Utjecaj online recenzija na kupovno ponašanje', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 22 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:841833

Kovačević A. Utjecaj online recenzija na kupovno ponašanje [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2025 February 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:841833

A. Kovačević, "Utjecaj online recenzija na kupovno ponašanje", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:841833

Metadata
TitleUtjecaj online recenzija na kupovno ponašanje
AuthorAntea Kovačević
MentorGoran Dedić (mentor)
MBZ: 274212
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Na kupovno ponašanje potrošača utječe mnogo čimbenika. Jedan od tih čimbenika su i mišljenja drugih potrošača o određenom proizvodu ili usluzi u vidu preporuka. Razvojem suvremene informacijske tehnologije preporuke su postale sve češći oblik komunikacije, kako potrošača međusobno, tako i potrošača s ponuđačima. Online recenzije su suvremeni način izražavanja postkupovnog zadovoljstva odnosno nezadovoljstva i nisu u direktnoj kontroli marketinških stručnjaka. Međutim, marketinški stručnjaci trebali bi posebnu pozornost posvetiti ovakvom vidu komuniciranja s tržištem kako bi što bolje razumjeli i zadovoljili želje i potrebe kupaca.
Abstract (english)
Consumer behavior is influenced by many factors. One of these factors is the opinion of other consumers about particular product or service in the form of recommendations. With the development of modern information technology, recommendations became the increasingly common form of communication, both between consumers and consumers with providers. Online reviews are a modern way of expressing satisfaction or dissatisfaction and are not in direct control of marketer. However, marketers should pay special attention to this kind of communication with the marke tin due to better understand and satisfy the wishes and needs of customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:841833
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-11 17:04:09