The city of Trogir is facing many challenges regarding the development of cultural tourism, which is the main objective of this study. There has been a need to recognise the problems and create appropriate guidelines to increase the significance of cultural tourism in the city. The first part explains the theoretical concepts of culture and heritage, in order to define the term cultural heritage. The complexity of defining these terms is illustrated by examples of more current definitions. Furthermore, the explanation for the term cultural heritage with its forms has been given, alongside with the current institutional framework for the protection of cultural heritage in Croatia. Moreover, the concept of cultural tourism and its position in Croatian tourism offer is explained. For the development of cultural tourism there are certain conditions to be fulfilled in order for it to thrive, as examples of valorisation and sustainable heritage management are the prerequisites for development. A brief overview was given of the history of Trogir and the presentation of the cultural heritage that the city possess'. Then there is a review of the existing tourism in Trogir. There are numerous problems in the city associated with the development of cultural tourism as a result of the previous irresponsible attitude towards heritage. The development of tourism and cultural tourism as its segment has led to the situation in which Trogir is today, where the primary cultural product under UNESCO protection is the main attraction, while the rest are neglected.