Supetar city has excellenty developed general conditions for further development of tourism. The former development of tourism in Supetar towards an excellent direction and has provided satisfactory statistical data related to tourist supply and demand. The tourism organization in Supetar efficiently coordinates the strengths and relations of carriers and executives of different tasks of tourism policy and thus enables further destination goals to be achieved. Like any phenomenon, tourism also has its positive and negative effects. The main goal, of course, is to reduce the negative and increase the positive effects. Positive and negative effects are divided into equal stages, and those are: economic effects, social impacts and environmental impacts. Reducing the negative effects and increasing the positive effects so far comes to the prospect of future tourism development in the town of Supetar. The perspective of future development of tourism in the town of Supetar is based on the basic goals, which are: the increase in total tourist traffic, the reduction of the seasonality of tourism demand, the development of new and quality content of tourist supply, better business hotel sector indicators and higher average daily consumption of tourists in the destination.