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undergraduate thesis
POSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o.
Završni rad
2020. urn:nbn:hr:124:418486
Marušić, Mirna
University of Split
Faculty of economics Split

Cite this document

Marušić, M. (2020). POSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:418486

Marušić, Mirna. "POSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:418486

Marušić, Mirna. "POSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:418486

Marušić, M. (2020). 'POSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 12 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:418486

Marušić M. POSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 February 12] Available at: https://urn.nsk.hr/urn:nbn:hr:124:418486

M. Marušić, "POSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:418486

Metadata
TitlePOSLOVNO PREGOVARANJE NA PRIMJERU TVRTKE KGS d.o.o. : Završni rad
AuthorMirna Marušić
MentorLjiljana Najev Čačija (mentor)
MBZ: 344153
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema istraživanja u ovom radu predstavlja proces poslovnog pregovaranja na primjeru tvrtke KGS d.o.o. Teorijski dio opisuje definiranje osnovnih pojmova o poslovnom pregovaranju te načinu poslovanja u graditeljstvu dok empirijski dio rada definira sam proces pregovaranja s dobavljačima na primjeru odabrane tvrtke KGS d.o.o. Glavni ciljevi rada usmjereni su na analizu upravljanja odnosima s dobavljačima te na način pregovaranja temeljem stečenih spoznaja. Kvalitete uspješnog pregovaranja jedan su od bitnijih uvjeta za postizanje ciljeva u poslovanju. Suradnici se svakodnevno susreću s raznim oblicima pregovaranja te se upravo kroz takav razgovor usavršavaju i stječu iskustvo koje čini dobrog pregovarača. Ne postoji izbor želi li se pregovarati ali se može utjecati na način pregovaranja te ujedno putem toga kupci i prodavači rješavaju konflikte te dolaze do sporazuma.
Abstract (english)
Theme of research in this paper represents process of business negotiation using company KGS d.o.o. as an example. Theoretical part describes defining basic concepts about business in construction work while empiric part of this paper defines process of negotiation alone with suppliers with chosen company KGS d.o.o. as an example. Main goals in this paper are directed on analysis of relationship management with suppliers and on the way of negotiation based on acquired cognitions. Qualities of successful negotiation are one of more important conditions of reaching goals in business. Associates meet daily with various forms of negotiation and it is through such a conversation that they improve and acquire experience that makes good negotiator. There is no choice whether to negotiate but way of negotiation can be influenced and through that buyers and sellers come to agreement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:418486
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-22 09:21:26