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master's thesis
STRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“
Diplomski rad
2017. urn:nbn:hr:124:816499
Bajić, Marija
University of Split
Faculty of economics Split

Cite this document

Bajić, M. (2017). STRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“ : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:816499

Bajić, Marija. "STRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“ : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:816499

Bajić, Marija. "STRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“ : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:816499

Bajić, M. (2017). 'STRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“ : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 21 February 2025, https://urn.nsk.hr/urn:nbn:hr:124:816499

Bajić M. STRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“ : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2025 February 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:816499

M. Bajić, "STRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“ : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:816499

Metadata
TitleSTRATEGIJA RAZVOJA SPECIJALNE BOLNICE ZA MEDICINSKU REHABILITACIJU „BIOKOVKA“ : Diplomski rad
AuthorMarija Bajić
MentorMarina Lovrinčević (mentor)
MBZ: 295566
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Osnovno područje ovog rada je strateška analiza okoline, kao jedan od najznačajnijih segmenata strateškog menadžmenta i to na konkretnom primjeru Specijalne bolnice za medicinsku rehabilitaciju Biokovka Makarska. Shodno tome, u radu su postavljene tri hipoteze, od kojih je jedna temeljna, a dvije pomoćne. Prema postavljenim hipotezama, „Biokovka“ Makarska, kao jedan od pionira zdravstvenog turizma na hrvatskom tržištu, kontinuirano prati nastale promjene u poslovnoj okolini, promptno reagira, te vrši određene mjere prilagođavanja, što u značajnoj mjeri utječe na njen poslovni uspjeh i financijski rezultat. Hipoteze su ispitane uz pomoć sekundarnog istraživanja, te su iste i potvrđene. Iz navedenog se primarno može implicirati važnost organizacijskih okolina današnjih ustanova, kao i adekvatnog pristupa i provedbe njihove analize i djelovanja u njihovom okviru.
Abstract (english)
The main scope of this thesis is strategic analysis of organizational environment as one of the major segment in strategic management on the example of environment of Special hospital for medical rehabilitation Biokovka Makarska. Accordin to that, the hypothesis had been set, one main and two associated which state that Biokovka, the pionees of health tourism in croatian market, continuously monitors the changes in the business environment, responds promptly and performs certain adjustment measures, which significantly affects its business success and financial performance. The hypothesis have been tested and confirmed. Subsequent facts imply the great importance of organizational environment in modern enterprises and also the importance of adequate approach and execution of its analysis and acting in theirs context.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:816499
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-08-30 13:44:31