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master's thesis
UTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI
Diplomski rad
2017. urn:nbn:hr:124:718192
Erceg, Franka
University of Split
Faculty of economics Split

Cite this document

Erceg, F. (2017). UTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:718192

Erceg, Franka. "UTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:718192

Erceg, Franka. "UTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:718192

Erceg, F. (2017). 'UTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:718192

Erceg F. UTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:718192

F. Erceg, "UTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:718192

Metadata
TitleUTJECAJ MARKETINŠKIH AKTIVNOSTI NA POLITIĈKU PARTICIPACIJU MLADIH U SPLITSKO-DALMATINSKOJ ŢUPANIJI : Diplomski rad
AuthorFranka Erceg
MentorDaša Dragnić (mentor)
MBZ: 339135
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Politiĉki marketing i demokracija, tj. njen razvoj su meĊusobno ovisni. Politiĉki marketing putem komuniciranja vaţnosti politiĉke participacije i poticanja graĊana na istu, posebice izlazak na izbore, utjeĉe na daljnu demokratizaciju društva. S druge strane, pretpostavka politiĉkog marketinga je upravo demokratizacija i liberalizacija društva te višestranaĉki sustav. Vaţnost politiĉkog marketinga postaje još veća kada su u pitanju mladi, koji inaĉe najslabije politiĉki participiraju. Mladima na raspolaganju stoje tri oblika politiĉke participacije: institucionalna, priinstitucionalna i izvaninstitucionalna participacija, ujedno i najpopularnija. Cilj ovog rada je stjecanje uvida u politiĉku participaciju mladih u Splitsko-dalmatinskoj ţupaniji i njihove motive, kao i ispitivanje utjecaja pojedinih marketinških aktivnosti na njihovu participaciju. Za potrebe rada, na temelju teorijskih spoznaja o marketinškim aktivnostima i tipologijama politiĉkog participiranja, provedena je anketa, na ĉija su pitanja odgovorile 163 mlade osobe s podruĉja Splitsko-dalmatinske ţupanije. Statistiĉkom obradom podataka te Mann Whitney-U testom potvrĊena je glavna hipoteza kako marketinške aktivnosti pozitivno utjeĉu na politiĉku participaciju mladih.
Abstract (english)
Political marketing and democracy, that is, its development, are mutually dependent. Political marketing affects the further democratization of society through communication of the importance of political participation and encouragement of citizens to participate, especially in the form of voting. On the other hand, the premise of political marketing is precisely the democracy and the liberalization of society, as well as the multiparty system. The importance of political marketing becomes even greater when it comes to young people, who are the least involved in politics. There are three forms of political participation available to young people: institutional, pre-institutional and non-institutional participation, which is the most popular one. The aim of this research is to gain insight into the political participation of young people in the Split-Dalmatia County and their motives, as well as to examine the impact of particular marketing activities on their participation. For the purpose of research, based on theoretical knowledge of marketing activities and typologies of political participation, a survey questionnaire was developed, answered by 163 young people from the Split-Dalmatia County. Statistical analysis of data, as well as Mann Whitney-U test confirmed the main hypothesis that marketing activities positively influence the political participation of young people.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:718192
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-11-06 13:14:18