Referring to the role and meaning of marketing conception in contemporary hotel business, should first of all to emphasize the basic tenets of marketing as a market-oriented business concept. Optimal combination of marketing mix elements, strategic planning and marketing organization in the hotel industry, and with the inevitable implementation of some of the marketing function, primarily of market research, it is evident examine the role of marketing conception in the hotel business. Starting from the specific features of the hotel as one of the tourist offer, one of which is especially important to highlight the fact that the hotel tourist product amalgam of different products and services - derive the special features of marketing conception in the hotel business, in which work warns. Thinking about marketing as a process of communication in the market, we feel very important and promotional role, which in the process of decision-making carriers demand has aimed at achieving the goals of the business of hotel companies. How is today the most modern organized hotel businesses marketing accepted as the most successful form of business policy, saying that the business decision making, talk about decision-making in the field of marketing.